Organic traffic is the traffic that comes from users who find your website through search engines, without paying for ads. It is important to increase organic traffic because it means more potential customers and leads for your business. Here are some tips to do that:
1. Update Your Old Pages
Update your pages with fresh and relevant information. Users and search engines prefer content that is up-to-date and accurate. This means that you should check if the information on your pages is still accurate, current, and useful for your audience. Updating your pages with fresh and relevant information will help you improve your user experience and your SEO. Users will appreciate that you provide them with up-to-date and reliable information. Search engines will reward you with higher rankings and more organic traffic.
To update your pages with fresh and relevant information, you should follow these steps:
a) Read your page and assess how much work needs to be done to bring it up to date. You should decide if you need to rewrite the whole page, or just make some minor changes.
b) Refresh your research and find the latest and most relevant information for your topic. You should look for new statistics, facts, quotes, examples, or sources that support your main points.
c) Check what similar content you have on your website and see if you can link to it or merge it with your page. This will help you avoid duplicate or conflicting content and create a better internal linking structure.
d) Update old information, such as products, services, features, or prices that are no longer available or valid. This will prevent confusion and frustration for your users.
e) Remove irrelevant content, such as topics, keywords, or links that are not related to your main focus or goal. This will improve the clarity and relevance of your page.
f) Add new information that can make your page better, such as additional paragraphs, images, videos, or charts that address the users’ search intent or questions.
g) Review the overall quality of your page and see if you can improve it. You should check the readability, grammar, spelling, tone, and style of your page and make sure it is consistent and engaging.
h) Check your SEO title and meta description and see if they are still accurate and catchy. You should also include your focus keyphrase and a call to action in them.
i) Update the date of your page and let your users know that you have refreshed your content. This will show that you care about your content and your audience.
j) Promote your updated page on your social media platforms and email list and get more exposure and feedback for your content.
These are the steps to update your pages with fresh and relevant information. By following them, you can make your content more valuable and attractive for your users and search engines.
2. Redirect dead pages with backlinks to live pages.
Dead pages are pages that no longer exist on your website, but still have links pointing to them from other websites. These links are valuable for SEO, but they are wasted if they lead to a 404 error page. You can redirect these dead pages to related pages on your website that are still live, so that you don’t lose the link equity and the visitors
This means that you should check if there are any pages on your website that no longer exist, but still have links pointing to them from other websites. These links are valuable for SEO, but they are wasted if they lead to a 404 error page. You should redirect these dead pages to related pages on your website that are still live, so that you don’t lose the link equity and the visitors. For example, you should:
a) Use a tool like Ahrefs’ Site Explorer to find all the broken backlinks to your website. You can also use Ahrefs’ Broken Link Checker to find broken links on any website.
b) Choose a suitable live page on your website that is relevant to the topic of the dead page. If there is no such page, you can consider creating a new one or reinstating the old one.
c) Set up a 301 redirect from the dead page to the live page. This will tell the search engines and the users that the page has moved permanently to a new location. You can use a syntax structure like this to set up a 301 redirect: Redirect 301 /old-page /new-page45.
Redirecting dead pages with backlinks to live pages will help you reclaim the “link juice” and improve your rankings. It will also improve the user experience and reduce the bounce rate
3. Boost pages with internal links
Internal links are links from one page on your website to another page on the same website. They help users and search engines navigate your website and find more relevant content. They also pass link equity from one page to another, which can improve your rankings. This means that you should link your pages to each other in a way that is relevant, useful, and strategic. Internal links can help you improve your user experience, your SEO, and your conversions. For example, you should:
a) Select the important pages that you want to rank higher or get more traffic. These are your target pages. They can be your landing pages, your product pages, your blog posts, or any other pages that have value for your business
b) Get a comprehensive overview of your website’s current internal linking. You can use a tool like Screaming Frog or Ahrefs to crawl your website and see how your pages are linked to each other. You can also use the site search operator on Google to find related pages on your site
c) Fix any problems with your internal links that might be hindering better rankings. These problems can include broken links, orphaned pages, duplicate links, or irrelevant links. You can use the same tools as before to identify and fix these issues
d) Identify the best link sources on your website. These are the pages that have high authority, traffic, or relevance. They can be your homepage, your category pages, your popular posts, or your pillar pages. You can use tools like Ahrefs or Semrush to measure these metrics
e) Add new links – but add them strategically. You should link your target pages from your link sources using relevant anchor text and natural language. You should also link your target pages to each other and to other related pages on your site. You should avoid over-optimizing or stuffing your links
Boosting your pages with internal links will help you create a strong internal linking structure that will benefit both your users and your search engines. It will also help you increase your organic traffic and your conversions
4. Leverage your relationships with partners and customers.
You can increase your organic traffic by publishing content that is co-branded with your partners, customers, or both. This way, you can benefit from their marketing efforts, reputation, and audience. The fourth point is about leveraging your relationships with partners and customers. This means that you should use your existing connections with other businesses or individuals to create more value for your website and your audience. Leveraging relationships can help you increase your brand awareness, your credibility, and your referrals. For example, you should:
a) Establish clear goals and expectations for your partnerships and collaborations. You should know what you want to achieve, what you can offer, and what you expect from your partners or customers. You should also communicate these goals and expectations clearly and regularly.
b) Identify strategic partners or customers who share your vision, values, and audience. You should look for partners or customers who have complementary skills, products, or services that can benefit your website and your audience. You should also look for partners or customers who have a large and loyal following that can expose your website to new potential visitors.
c) Create co-branded content with your partners or customers. You should collaborate with your partners or customers to produce content that showcases both of your brands, products, or services. This can be in the form of case studies, infographics, webinars, podcasts, or any other format that suits your audience. You should also promote this content on both of your platforms and channels.
d) Provide value and support to your partners or customers. You should not only focus on what you can get from your relationships, but also on what you can give. You should provide value and support to your partners or customers by sharing your expertise, resources, feedback, or referrals. You should also acknowledge their achievements and celebrate their wins.
e) Nurture and maintain your relationships over time. You should not treat your relationships as one-time transactions, but as long-term investments. You should keep in touch with your partners or customers regularly, and look for new opportunities to collaborate or help each other. You should also be flexible and adaptable to changing needs and situations.
Leveraging your relationships with partners and customers will help you create a network of advocates and allies that will boost your website’s visibility, credibility, and profitability. It will also help you build authentic and lasting connections with your audience.
5. Publish content on external sites
You can also increase your organic traffic by publishing content on other websites that have a large and relevant audience. This can help you reach new potential customers, build your brand awareness, and generate backlinks to your website. This means that you should share your content on other websites that have a large and relevant audience for your niche or industry. Publishing content on external sites can help you reach new potential customers, build your brand awareness, and generate backlinks to your website. For example, you should:
a) Research and identify the best external sites for your content. You should look for sites that have high authority, traffic, and engagement in your niche or industry. You should also look for sites that accept guest posts, syndicated content, or user-generated content from other sources. You can use tools like Ahrefs or Semrush to find these sites.
b) Create or adapt your content for each external site. You should follow the guidelines and requirements of each site, such as word count, format, tone, and style. You should also tailor your content to the audience and purpose of each site, such as educating, entertaining, or persuading. You should not copy and paste your content from one site to another, but rather create unique or repurposed content for each site.
c) Include a link to your website or a relevant page on your website. You should add a link to your website or a specific page on your website that is related to your content. This will help you drive traffic and conversions from the external site to your website. You should also use a relevant anchor text and a natural context for your link, and avoid spamming or over-optimizing your link .
d) Promote and monitor your content on each external site. You should share your content on your social media platforms and email list to increase its exposure and reach. You should also engage with the comments and feedback from the readers of your content on each site. You should also track and measure the performance of your content on each site, such as views, clicks, shares, and conversions .
Publishing content on external sites will help you expand your audience, enhance your reputation, and improve your SEO. It will also help you create valuable relationships with other influencers and publishers in your niche or industry.