TikTok’s Ad Revolution: TikTok has been making considerable updates this year, such as the algorithm update, the For Your Page update, the profit kit update, and now the EVTA update (Engaged View through Attribution).
All these updates are very significant for those who use TikTok to promote their brand.TikTok is moving its marketing industry a bit forward by implementing these updates.
TikTok’s Ad Revolution: Unveiling the New Tool, which provide information about audience Conversions
The EVTA (Engaged View through Attribution) is done to provide clear information about conversion; it will provide thorough insights into the drawbacks of your ads.
Someone is engaged with a video ad if they watch it for more than six seconds. EVTA keeps track of these types of conversions that happen within seven days after a user watches an ad for at least six seconds but doesn’t click on it. Thus, this information is passed to the advertiser to find out the problem behind their ad not being clicked. This lets advertisers know how these interesting views affect sales.
TikTok also released a new tool in September to help advertisers get a better idea of how their campaigns are doing and what users are saying. This is a first-party measurement tool called Attribution Analytics that looks at the whole customer journey on the social platform, from learning about the brand to taking action. It shows how people buy things.
Thus, from this, we can understand that TikTok is helping businesses grow by adding these features and convincing more businesses to use their ad services to expand their businesses. Thus, there has been no statement about this but just a prediction.
TikTok says that the new measurement tool has several important advantages, such as
- On TikTok, tracking conversions is more than just clicking on an ad and making a purchase. You can get a better idea of how TikTok affects your business by keeping track of conversions that are affected by views that last six seconds or more.
- Getting more signals will help your campaigns do better over time by showing your ads to people who are more likely to take action. This will happen automatically as TikTok Ads Manager gets more high-quality signals.
- When you align attribution methods with other platforms, you can compare performance more accurately and make sure that results are measured fairly across all platforms.
Someone from TikTok said in a statement: “To see the true impact of your TikTok ads, we recommend you turn on VTA, EVTA and CTA with the maximum attribution window and ensure that the attribution windows on TikTok Ads Manager are the same as your MMP setting. Advertisers can customize CTA (1-day or 7-day), VTA (off or 1-day), EVTA (1-day or 7-day) directly on TikTok Ads Manager.”
TikTok also says that EVTA can give a lot more details about how ads are responding and engaging, as well as how TikTok promotions bring in sales, when used with its other new ad measurement tools, like its Self Attributing Network (SAN).
Thus, with these updates, TikTok wants to help advertisers make the best decisions for their campaigns by giving them the tools to understand their data. This means advertisers get a better return on their money because they spend less on things that aren’t useful.