SEO is the practice of improving how well your website shows up in search engine results pages (SERPs) for relevant searches. The higher your website ranks, the more likely people are to visit it. In short, SEO is all about making your website more relevant and user-friendly, so that search engines are more likely to show it to people who are looking for the information or products that you offer.
SEO isn’t dead: People still rely on search engines to find information, so SEO remains a crucial marketing strategy.
It’s Evolving: Search engine algorithms, user behavior, and best practices are constantly changing. The old tricks might not work anymore.
Focus on User Intent: Search engines prioritize high-quality content that genuinely helps users. Keyword stuffing and other manipulative tactics are out.
Technical SEO Matters: Having a website that’s mobile-friendly, fast-loading, and secure is essential for good ranking.
So, while some SEO practices are outdated, the core concept of optimizing your website for search engines is still very much alive. The key is to adapt your strategy to the current landscape.