Google Shopping Adds Amazon Prime: Since past few weeks there has been some talk about Google showing a promotion for Amazon prime membership directly in the Google shopping search results interface. In the website interface there is a line that has a small Amazon logo and it’s has written ‘Amazon prime member benefits and prime members will get fast shipping on eligible items, exclusive deals and many more benefits. And this thing also present for the Nike.
After this alot of people thinking that Google is showing a promotion for Amazon prime membership directly in the Google shopping search results interface. But that not an adds, which are always labelled, because this feature is part of the merchant loyalty program that merchants can join via Google merchant center. This feature is called merchant loyalty, it is a program which free listings and covers a range of benefits, such as free shipping and redeemable points for your customers.
You can also show your loyalty program benefits in your catalogue across different Google properties, which includes Google search, the shopping tab, wallet and maps. This merchants loyalty feature is also available to the merchants who already have an existing loyalty program and are interested in showing their benefits on Google.
Merchant Loyalty Program Benefits
Now we discuss about some of the benefits of this merchant loyalty program.
Engage and retain your current customers –The first thing that can benefits you in merchant loyalty program is a shopping experience on Google, Because a good shopping experience can enhance the customer’s association with your brand. And they will be able to indicate their status as a member of your loyalty program to enjoy an customized shopping experience on Google.
Attract new customers – The second thing that will be beneficial from the merchant loyalty program is the customers who aren’t members of your program will be exposed to the information on your loyalty program. Then, Google will direct the interested people to your sign up page to drive the membership.
Loyalty Programs Types and Perks
These are types of loyalty program which is available for you:
- First is Free to Join: It is available for everyone. In this program you don’t need membership fees or credit card sign ups.
- Second is Spending Amount
- It is available only to customers who have spent a some certain amount of money on purchase.
- Third is Annual Fee
It is available only to customers who will pay for your subscription program.
- And last is Loyalty Credit Card: It is available only for merchants branded credit card holders. And for loyalty program perks here are the perks which is mentioned below.
- Free shipping: In first perk customers will enjoy free shipping either with every purchase or on a minimum purchase.
- Redeemable points: And second perk is customers gain points on their purchase, which they can redeem later.