Google Contemplates Major Job Cuts in Advertising Sales Unit – Here’s What We Know

Google Contemplates Major Job Cuts in Advertising Sales Unit

Google Contemplates Major Job Cuts in Advertising Sales Unit: Search giant Google plans to fire “several hundred” people from its advertising sales unit. Last week, the tech giant said it would be cutting hundreds of jobs in its voice-activated Google Assistant software and a similar number of jobs in its Devices and Services team.

Google Contemplates Major Job Cuts in Advertising Sales Unit – Here’s What We Know

In an internal letter, Google’s chief business officer Philipp Schindler told employees that the company was going to lay off hundreds of people from its advertising sales unit as part of a reorganization. He also said that the layoffs were due to changes made to how the sales team worked.

The memo said that the tech giant wants to use artificial intelligence (AI) software to make more of its tasks automatic. This software can figure out how advertisers’ money should be spent on different goods.

“While I’m confident we’re doing the right thing for our customers, partners, and ultimately for our business, this will be very hard for many, especially across our LCS teams,” the memo read.

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“Every year we go through a rigorous process to structure our team to provide the best service to our ads customers,” a Google spokesperson told BI Business Insider

“We map customers to the right specialist teams and sales channels to meet their service needs. As part of this, a few hundred roles globally are being eliminated and impacted employees will be able to apply for open roles on the team or elsewhere at Google,” he added.

The tech giant said last week that it was cutting hundreds of jobs in its voice-activated Google Assistant software and about the same number of jobs in its Devices and Services team.