Adobe Explores OpenAI Partnership While Expanding AI Video Tool Offerings
The Firefly AI model will be used for both of those features, which Adobe has already implemented in Photoshop to edit still images.
Adobe Explores OpenAI Partnership: The U.S. software maker has begun integrating generative artificial intelligence tools such as OpenAI’s Sora into its widely used video editing software.
Film and television are widely using Adobe’s Premiere Pro software. AI-based features will be added to the software this year by the San Jose, California, company, including filling in areas of a scene with AI-generated objects or removing distractions from a scene without a video editor having to do any tedious manual work.
Adobe Explores OpenAI Partnership While Expanding AI Video Tool Offerings
It was also announced on Monday that Adobe is also developing a way for Premiere Pro users to generate and use video using third-party tools from OpenAI, Runway and Pika Labs. With its shares declining about 20% this year, Adobe may be able to address Wall Street’s concerns that AI tools will threaten its core business.
The Firefly AI model will be used for both of those features, which Adobe has already implemented in Photoshop to edit still images. As competition from OpenAI, Midjourney, and other startups intensifies, Adobe has attempted to differentiate itself by training its Firefly system with data that it owns and offering indemnification against copyright claims to its users.
Although OpenAI has demonstrated its Sora model generating realistic videos based on text prompts, the technology has not yet been made public or a release date has not been announced. A demonstration of Sora’s use in Premiere Pro was released by Adobe, but it gave no timeline for when it would be available.
Subramaniam said that Adobe users will be alerted when they do not use Adobe’s “commercially safe” AI models, and that all videos created by Premiere Pro will clearly indicate which AI technology was used.
There is no change to our industry-leading AI ethics approach and the human bias work we do,” Subramaniam told Reuters. “We’re excited to explore a world where you can have more choice through third-party models.”
According to Adobe’s director of product marketing for creative professional apps, Deepa Subramaniam, the company has not yet determined how revenue generated by third-party AI tools will be split between Adobe and outside developers.
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