By Phil Ammann & Mitch Perry, SaintPetersBlog, June 14, 2015 – With only hours until announcing his long-awaited 2016 presidential campaign, Jeb Bush looks to the future — with a nod to his past.
On Sunday, Bush’s campaign tweeted out a new logo — “Jeb! 2016″ — without the famous family name “Bush.”
For those who remember, Bush’s new campaign symbol was a clear callback to his previous runs for Florida governor in the 1990s. Others compared the logo — a first name before an exclamation point, to a similar style by Republican Lamar Alexander campaign for president in his 1996.
But it was not the first time Bush employed the logo. In his first (unsuccessful) race for Florida governor in 1994 against incumbent Lawton Chiles. Then, Bush used a similar style, one that also dissociated him from his well-known family.
He later revived the logo for his winning 1998 gubernatorial campaign.
Seven months after he announced he was going to “explore” a candidacy for president, Jeb Bush makes it official tomorrow afternoon that he is running for the 2016 GOP nomination for president.
Before he tells the public why he should be the next leader of the free world, Bush has released this video, called “Making a Difference.”
It’s touting as highlighting the impact that Bush had on the lives of “countless Floridians” as Governor of Florida.